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Juan Vassallo's avatar

I couldn't agree more with you Jim. And I can prove that because I've been writing for brands for many years and only very few of them prove what they say with actions instead of just words. I was thinking that Patagonia is another brand that lets their actions do the talking. Thanks for sharing.

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Maria Gonzalez-Blanch's avatar

So good! We were just talking about this last week… Everyone’s using the same words to describe their companies—eco-friendly, mission-driven, etc. The words have lost meaning. What really matters is what you do consistently over time

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